Part 2 – My Transformation

How I went from building spaces to helping others design them.

I spent years on building sites. I liked the process, I liked the work. But something kept pulling me toward interiors.

At one point, I co-founded a luxury furniture brand — and that’s when it hit me.
I wasn’t just helping build homes. I was seeing how people live.
What they choose. What they feel. What they regret.

And I started to care about the choices.
About beauty.
About meaning.

People told me I had a good eye. I thought it was just experience.
But something deeper was waking up.

So I made a decision:
To stop building what others designed.
And start helping people design their own spaces — in their own way.

I taught myself the tools.
I stayed up late, testing things on my own projects.
And little by little, I realised: this is what I want to do.

Not to decorate.
Not to follow trends.
But to give people the space to explore.
To express.
To feel that spark when their ideas become real.

That’s why I created NOAAH.
A place for people who have something in their mind —
even if it’s just a feeling —
and want to see it, refine it, and say:

“This is me.
This is my space.”

That’s when I’ll know it works.